Identity and communications
Working closely with brand and design strategists Roel we developed
a new visual identity for Dutch financial services company, BM Finance.

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Logo
The primary elements of the new brand are a defined proposition
and communication theme and new logo. These items are combined
with a new colour palette and typeface.

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Stationery items
The new identity elements are applied across stationery, business cards,
envelopes and folders.

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Website
The structure of the new BM Finance website focuses on the new company
proposition: Knowledge, Insight, Advice. Those three headings are used
as the primary sections on the site to communicate the company's offer and
services in an immediate and accessible way.

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© Commercial Art 2012