The UK marketing team at Nokia approached us to help
with their eco marketing initiative. This would help drive
sustainable working practices throughout the organisation.

---

Symbol
A symbol had already been developed but there was
no rationale for it’s application and the symbol itself still
required some refinement. We refined the symbol and
devised a system for it’s application in line with Nokia’s
eco marketing strategy.

---

Proposition
A set of propositions were defined for application across
a number of uses and contexts.

---

Posters

---

Applications

---

3D application

---

Brand guidelines
To help communicate this to design managers and agencies,
a set of guidelines were produced. These included best practice
examples of the symbol in application.

---

© Commercial Art 2012