What's On
Somerset House asked us to re-design their bi-monthly guide. Key points
of our brief were to improve navigation and hierarchy and to incorporate
elements from their brand identity.

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Cover
We were asked to use a design from the Somerset House identity
guidelines for the cover. We introduced photography from a new image
library which we art directed. More photography can be seen below.

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Content
One of the parameters of this project is the need to keep the guide
to a maximum of eight pages. In order to accommodate a large amount
of content we reduced all event information to one size of text using
weight to give a clear hierarchy.

Content is only available at the very last minute so compositions
are determined by two principles: Text is flowed in from a
consistent hang line at the top and imagery is always positioned
at the foot of the page. The result is a striking, cost effective and
efficient solution.

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Photography
Another aspect of this project was the photography for front covers.
We recommended a more extensive image library that will provide
Somerset House with photography that can be used for the guide
and across other marketing applications. The theme for the photography
was 'a portrait of Somerset House', the intention being to capture
the unique character and environment by photographing both the
details of the building and the spaces inhabited by the mix of people
that visit it. Photography by Marcus Ginns.

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© Commercial Art 2012