Commercial Art
Sitting & Looking exhibition graphics and guide
Sitting & Looking is an exhibition at Somerset House featuring the
work of a host of designers, artists and makers from a variety of
disciplines including; Thomas Heatherwick, El Ultimo Grito and
Rupert Spira. We developed the visual identity and exhibition graphics.





Navigation system
To help unify the diverse range of exhibits in the show we created single
colour illustrations of each piece. This serves two purposes; it creates
clear navigation across the three rooms and provides a distinctive graphic
approach for the marketing communications.



It wasn’t possible to place a caption with every piece so the illustrations
are placed at the entrance of each room to provide a visual signpost
of the exhibits in that particular room.








Printed guide
An accompanying guide offering visitors more information about
the designers and their exhibits works in tandem with the wall
mounted illustrations.








© Commercial Art 2012