Identity and website
Full case study in progress.

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© Commercial Art 2012

Identity and communications
London Real Estate Advisors is a new high end property company. Based
in Central London the company was established by partners with over twenty
years experience who continue to build long term, trusted relationships with
individuals and businesses.

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Identity
Our brief for their brand identity was to position them to be distinctly different
from competitors in that sector. Building on a set of values we defined: Experience,
Heritage, Integrity, Knowledge and Trust, a distinctive circular mark is the
cornerstone, representing a holistic view of the property world and acting
as a stamp or seal of quality when applied.






The company's name was given some immediacy by introducing emphasis
to 'London Real' which also reflects the way people often refer to them.
A proposition was introduced that highlights London Real as international
property experts.

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Literature

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Web holding page

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Stationery

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© Commercial Art 2012

Sign system and way finding
The Terrace at 1 Alie Street is a new suite of rooms that offers a host
of meeting and conference facilities. We worked with the City of London
portfolio management team to develop the name, visual language and
wayfinding for the new space. Initially the facility will be available to
businesses that are based in 1 Alie Street, but there are plans to market
the space to the broader business community.



The name was derived from the environment itself. Adjoining the
rooms is an outdoor terrace that opens up to offer a more flexible
area for conferences and hospitality.

The Terrace facilities are primarily about communication: meetings
conferences and networking. In response to this, each room was named
after a famous historic writer with associations to London. This provides
each room with an iconic name, making it easy to manage the booking
process. These names will also provide a distinctive identity when
marketing the space.








Quotes from each were selected and developed into graphics that
visually link to the wayfinding system for application in each room.

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© Commercial Art 2012

Identity and communications
Cordless Consultants offer 360 degree technology solutions for the workplace.
Helping companies in the process of relocation and technology change,
from conceptual consultancy through to project coordination and installation.
They operate out of a Central London office and have an international client base.
We worked with the management team to define a communication structure
and develop a new brand identity.

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Values
A set of company values have been defined that link to the company’s abilities
and expertise: namely the two ends of the project cycle; visioning and delivery.

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Proposition
The new company proposition links context, sector and USP in one statement.

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Logo
The logo, constructed from two stylised C's reflects the transference of data
and information. The increasing scale of circle at opposite ends represent
the two ends of the project cycle. The identity utilises Arial as a system font
for use throughout company communications. For the logo a rounded version
of the font was specified to give added expression.

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Service categories
To focus the service offer and increase awareness of what Cordless Consultants
provide we proposed a new communication structure. This allows the sales team to
clearly define a total service offer or focus specifically on promoting one area
of the their business.

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Website
A website has been proposed that streamlines content, allows for better tracking
of visitor activity and drives visitors directly to the key services. An added benefit
of the new structure is that the site can be used as a presentation tool for introducing
the company to new customers.

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Literature
A set of document templates were developed utilising a consistent structure.
They feature a variety of cover options and an introductory page has been
included to reinforce the company offer and introduce each document.

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© Commercial Art 2012

Tales of the Thames
In collaboration with Somerset House’s writer in residence, Frances Wilson,
and Professor Jerry White, one of the world’s leading experts on the history
of the Thames, Tales of the Thames brings together a host of writers and
historians for a one-off event. We developed a stand alone visual identity
for the event which is applied to online and printed marketing communications.

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Poster

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Postcard

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Wayfinding

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© Commercial Art 2012