Helping visitors navigate internal or external spaces, our approach
to communication in the environment is based on a clear understanding
of context. Whether for a six storey office building, corporate headquarters
or an historic gallery, we deliver relevant solutions to enhance the
user experience. Back to case studies.

Services
— Wayfinding audit
— Wayfinding strategy
— Sign system design
— Material specification
— Environmental graphics
— Pictogram design
— Production management
— Installation management

Clients
— Corporation of London
— Crisis
— Kent Architecture Centre
— Mercedes-Benz
— Nokia
— Sky
— Somerset House Trust
— The Sorrell Foundation

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© Commercial Art 2012

An Installation by London based Chilean artist Fernando Casasempere,
Out of Sync is a large scale installation signalling the end of winter
and the beginning of spring. It features 10,000 ceramic daffodils, placed
within The Edmond J. Safra Fountain Court. We developed all online
and printed marketing communications.

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Private view invitations

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Flyer

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Wayfinding

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Poster campaign

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Online advert

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© Commercial Art 2012

Amazon exhibition graphics and guide
Amazon is an exhibition in aid of the Sky Rainforest Rescue
project with photography from renowned documentary
photographer Sebastião Salgado and Per-Ander Petterson.

It is the first exhibition to be held in the refurbished east
wing at Somerset House and features stunning large format
prints from the Acre region in Brazil. We designed all of the
exhibition graphics, marketing items and exhibition guide.

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Map and layout
A detailed graphic map highlights the main areas of activity
and highlights the scale of the region affected. The map is a
key feature in the introduction to the exhibition and is supported
by an overview of the project.

All information and captions are base aligned from the same
height, creating a common horizon line throughout the space
and a subtle visual reference to the idea of growth.

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Traveling edition
An edited version of the exhibition has been created
and will tour all of Sky's UK offices.

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Gallery guide
A gallery guide, including a floor plan of the exhibition
with image captions and locations helps visitors orientate
themselves in the space. View guide case study here.

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© Commercial Art 2012

Sitting & Looking exhibition graphics and guide
Sitting & Looking is an exhibition at Somerset House featuring the
work of a host of designers, artists and makers from a variety of
disciplines including; Thomas Heatherwick, El Ultimo Grito and
Rupert Spira. We developed the visual identity and exhibition graphics.

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It wasn’t possible to place a caption with every piece so the illustrations
are placed at the entrance of each room to provide a visual signpost
of the exhibits in that particular room.

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Printed guide
An accompanying guide offering visitors more information about
the designers and their exhibits works in tandem with the wall
mounted illustrations.

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© Commercial Art 2012

Sign system, privacy graphics and reception walls for London office
Full case study in progress.

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© Commercial Art 2012